Do you have a Summer program?

Hi Guys,

Hope you have had a good week, I have had an excellent couple of weeks speaking with many customers about their use of the system and ideas on how they can improve.

Just come back from Topp Trening in Ørsta who are doing a really great job and are having their best period ever since installing the system. Sørumsand Treningssenter have also seen their membership go from a steady 500 members to over 750 since the system when in.

My club of the month so far has to be Gnist in Oslo who are doing some really fantastic work and using the Contact Manager very well http://www.gnistrende.no/

In particular they are using the 'Who's in Now' page to communicate directly with their customers on the gym floor. This has seen a huge increase in retention. Great job Andreas and Jan Morten, keep up the good work.

Ok, so we have all hopefully had a good January/February period of sales and a good fresh bunch of members have joined and are training in our clubs.

Are you aware that a large number of members quit using your club after the first 3 months. This is recognised as a critical period for any new member, and if you do not live up to the expectation and the results are not showing, you can wave goodby to a large number of your members.

Now is the time to be creative and look at what programs you can create in your system to motivate your customers to stick to their membership and keep coming.

Thank God the snow is finally going and as the weather starts to improve, people will be wearing less clothing and be thinking about what they will look like on the beach.

If you do not have a 'Get fit for summer' program ready to launch, you are missing a big opportunity.

Members should be offered this new and exciting program designed to get them ready for the beach, lose that belly, bikini workout. Yes its a bit cheezy but it reminds people that they need to turn up the training and follow a new program if they want results.

Put an email campaign together in Contact Manager and see how many members would like to try the latest program developed by the Fitness Team. Its Effective, Fun and best of all its Free!!

This is not complicated or difficult to implement and if you look at all health and fitness magazines on the shelves today, this is the message.


Good luck and keep your members motivated.

George